Winchester embraces love for the local with Indie Trail launch

Families, visitors and shoppers celebrated Winchester’s independent shops, businesses and eateries on Saturday as summer holiday activity, the Indie Winch Trail, was launched.

Live music, a pop-up play shop and an array of colourful balloons filled Winchester’s Tourist Information Centre for the launch of the Indie Winch Trail, which is running in the city centre throughout August.

Armed with an Indie Winch trail Passport, children and their parents can explore the hidden gems of Winchester’s independent shops and eateries on a trail. Follow the fun clues to learn all about Winchester’s rich history whilst taking advantage of special promotions and offers at Winchester’s independent businesses along the way. Participating shops will stamp the passport, which can be swapped for a sweet treat when the trail has been completed.

The event is being run by the Winchester BID (Business Improvement District). The BID aims to create a thriving, clean and safe shopping environment for residents, visitors and the businesses which operate in the city. It runs a range of initiatives to encourage more people to make the most of what Winchester has to offer, including the independent shops which make up 50% of the city’s retail businesses.

Paul Spencer, Projects and Operations Manager, for Winchester BID said: “Winchester is blessed with a brilliant range of boutique shops, unique restaurants and original bars. It is this distinctive, authentic and refined shopping and dining culture which encourages residents and visitors to come back to Winchester time and time again to enjoy what we have to offer.

“The trail is about bringing together shoppers, business owners and visitors of all ages to celebrate the high street and city centre with an inspiring and innovative family experience. We hope to see lots of people in Winchester making the most of this opportunity to enjoy our independent businesses.”

On being an Independent in Winchester, Jonnie Talbot-Weiss, Owner of Eat Drink & Be said: “The key thing about the independents in Winchester is that it gives the city dynamism. We are not a formulaic High Street - we’re different. There’s a vibrancy, it’s quirky, and we hope people enjoy it here as much as we do.”

There are lots of independent businesses throughout Winchester joining in the fun. They will all have badges, passports and maps ready to distribute to people who want to or have completed the trail. The passports and maps will be also available to pick up from the Tourist Information Centre.

Visitors will also be encouraged to share pictures of them getting involved in the fun on social media using the hashtag #IndieWinch. Participating businesses will be displaying special vinyl stickers and sharing what they are up to on social media too.

For more information visit


Notes to editors

Photo credit: The Typeface Group.

Most photo captions in the file name apart from:

Group photo outside 1 Independent Street (l-r) Jeremy France from Jeremy France Jewellers, Marcus Roe from The Cabinet Rooms, Cat Brandwood from Toscanaccio, Laura Cotterill from The Old Vine, Judith Burnett from the Old Fashioned Sweetie Shop, Gary Whiter from The Cabinet Rooms, Sarah Broadbank from Warren and Son.

For more information, further images or to arrange interviews, please contact Jude Peppis-Clay on 01256 614921 or email

About Discover Winchester

A city steeped in history, Winchester is England's ancient capital and former seat of King Alfred the Great.

Today Winchester combines the best of city life with the freshness of the surrounding countryside. One hour from London, this is England as it used to be.

With world class attractions and architecture including a magnificent Cathedral, award-winning pubs and restaurants and a tempting array of independent shops. This culturally rich medieval city is surrounded by idyllic Hampshire villages and the fabulous rolling countryside of the South Downs National Park.

Discover Winchester
Tourist Information Centre
Winchester Guildhall
High Street
SO23 9GH